AI is everywhere. From personalized ads to action figures that look just like you. What seems like a passing trend to some, is actually a gift that keeps on giving for creative agencies. Because when you use AI smartly, you’re not just creating content faster — you’re creating better content. And that’s what it’s all about in 2025.
In this blog, you’ll discover:
- Why AI is a must-have for content agencies
- Which AI tools we use daily at Ohana
- How you can use AI to build faster, more creative, and more personal campaigns
The AI action figure trend: more than entertainment
You’ve probably seen them on social media: people turning themselves into mini action figures with AI. Funny? Definitely. But also incredibly smart. This trend perfectly showcases the power of AI at the intersection of personalization, branding, and content creation.
The idea is simple: with tools like Midjourney or DALL·E, you generate yourself as a superhero, cowboy, or sci-fi character. The result? A unique visual experience that instantly triggers engagement. Ideal for campaigns that want to stand out in a crowded feed.
Why AI is essential for creative agencies
1. From idea to image in no timeTools like Midjourney or Runway let you test different visual directions in minutes. Moodboards, mockups, even animations? What used to take days now fits into a single brainstorming session.
2. More room for creativityRepetitive tasks like writing text versions, resizing visuals, or drafting concepts? Let AI handle that. That way, you have more time for concept, storytelling, and real impact.
3. Scalable personalizationAI lets you create hyper-targeted content. Think videos that include a viewer’s name, location, or preferences. Perfect for e-commerce, employer branding, or retargeting strategies.
4. Co-creation with your audienceWhat if your customer or follower could help make the content? With AI, they can. From personalized avatars to interactive campaigns — your audience becomes part of the story.
5. Storytelling that sticksAI opens up new ways of telling stories: dynamic, interactive, and visually stunning. You’re no longer building a campaign — you’re building an experience.
Which AI tools do we use at Ohana?
At Ohana, we use AI as a co-pilot — not to replace creativity, but to accelerate it. Our go-to tools for AI-powered content creation include:
- ChatGPT & Copilot – for copywriting, scripting & concept thinking
- Midjourney & Firefly – for exploring visual styles & art direction
- Runway & Kaiber – to animate visuals or test video aesthetics
- ElevenLabs – for AI-generated voice-overs
We integrate these tools into our workflow — from pitch to final product. Always with human creativity as our foundation.
So what does this mean for your brand?
AI helps you:
- Create content faster (without sacrificing quality)
- Stand out with eye-catching visuals
- Generate more engagement through personalization
- Test and tweak campaigns more easily
And it works — for both small businesses and major brands.
And what about the future?
AI is evolving fast. From generative video to real-time content adaptation. What makes people say “wow” today will be standard tomorrow. Those who dare to invest and experiment now, will be miles ahead later.
Conclusion: AI isn’t a gimmick — it’s your new superpower
For creative agencies like Ohana, AI is a boost in speed, creativity, and impact. Whether you’re working on social campaigns, employer branding, video or motion design — AI helps you move faster and connect better with your audience.
Want to explore how AI can power your content strategy?
At Ohana, we’d love to think along with you — from first experiments to a full AI-powered approach. Curious to chat? Don’t hesitate to drop us a message!
Discover other stories
Insights
8 May 2025
The importance of new photos and videos
In today's fast-paced digital landscape, first impressions are often made online. Your brand's visual content—photos and videos—serves as the face of your business. Keeping this content fresh and relevant is not just a matter of aesthetics; it's a strategic imperative. 2 min read
Tips & tricks
7 April 2025
April Fools done right: How brands master the art of April 1st
April 1st is the one day of the year when brands can get away with bending reality—and audiences love it. A well-executed April Fools’ campaign isn’t just about fooling people; it’s about creativity, engagement, and making a lasting impression. Let’s take a look at how brands have successfully leveraged April Fools’ Day and what makes these campaigns work. 3 min read
Insights
5 March 2025