April 1st is the one day of the year when brands can get away with bending reality—and audiences love it. A well-executed April Fools’ campaign isn’t just about fooling people; it’s about creativity, engagement, and making a lasting impression. Let’s take a look at how brands have successfully leveraged April Fools’ Day and what makes these campaigns work.
The key ingredients of a great April Fools’ campaign
A successful prank isn’t just random—it’s strategic. The best April Fools’ campaigns usually have these elements:- Believability with a twist: The best pranks start off seeming real before taking a hilarious or unexpected turn.
- Shareability: If it makes people laugh, they’ll want to share it.
- Brand alignment: The joke should still make sense for the brand and its audience.
Iconic April Fools’ campaigns that nailed it
Over the years, many brands have delivered unforgettable April Fools’ moments. Here are a few standouts:- Google’s “Mic Drop” (2016) – Google introduced a “mic drop” feature in Gmail, allowing users to end conversations dramatically. It was funny in theory but backfired when people accidentally used it for important emails. Lesson learned: execution matters!
- Burger King’s “Chocolate Whopper” – A deliciously deceptive ad that had people half-excited, half-confused. While not real, it got the internet buzzing about Burger King.
- IKEA’s “DIY Couples Counseling” – IKEA played on its reputation for relationship-testing furniture assembly by “introducing” an in-store couples therapy service. Relatable and on-brand!
Why it works: The psychology behind April Fools’ marketing
People love surprises—especially funny ones. A well-crafted April Fools’ joke creates a moment of delight, making the brand more relatable and human. It also increases engagement as audiences react, comment, and share their experiences.The do’s & don’ts of April Fools’ marketing
✅ Do keep it lighthearted and fun – The best pranks make people smile, not stress. ✅ Do align it with your brand identity – A joke should feel natural coming from your company. ❌ Don’t make it too misleading – If a joke feels like false advertising, it could backfire. ❌ Don’t joke about sensitive topics – Stay away from anything that could be offensive or controversial.How Ohana is joining the fun this year
This April 1st, we jumped on the trend with our own exclusive Ohana Funko Pop collection! Okay… maybe not. But we’re having fun with it, and that’s what matters! 😉 Want to create unforgettable content that sparks engagement (April Fools’ or not)? Let’s make something awesome together!
Discover other stories
Insights
8 May 2025
The importance of new photos and videos
In today's fast-paced digital landscape, first impressions are often made online. Your brand's visual content—photos and videos—serves as the face of your business. Keeping this content fresh and relevant is not just a matter of aesthetics; it's a strategic imperative. 2 min read
Insights
22 April 2025
AI trends: a creative gift for agencies?
Have you seen the AI action figure trend going around lately? You know — people turning themselves or their favorite character into a mini action figure, fully generated by AI. It’s funny, for sure, but also kind of brilliant. Thanks to tools like ChatGPT and its AI friends, it’s easier than ever to create something personal and visual. And honestly? Trends like this are a dream for creative agencies like ours. 3 min read
Insights
5 March 2025