In today’s hyper-competitive talent market, attracting and retaining the right people has become more challenging, and more critical, than ever before. Job seekers are no longer just looking for competitive salaries or benefits. They want purpose. They want to feel connected to the mission and values of the company they join. That’s where employer branding comes in.
At Ohana, we believe that employer branding is not just a marketing buzzword, it’s a strategic foundation for building a connected, motivated, and future-ready workforce.
Why employer branding works
Before applying for a job, 75% of candidates research a company’s reputation. They look at websites, reviews, social campaigns, employee stories, all in an effort to decide: “Is this a place where I can grow?” Companies with strong employer branding experience:- 50% more qualified applicants
- Up to 43% lower hiring costs
- A 28% reduction in turnover
Case study: BESIX
BESIX, one of the world’s largest construction companies, wanted to go beyond bricks and steel, to showcase the people behind their global successes. With Ohana, BESIX developed a dynamic employer brand that reflected their values of innovation, craftsmanship, and community. We created multiple employer branding videos highlighting real employees and their stories, alongside engaging visuals for social media and communication. These assets not only told the BESIX story authentically but also captured the feeling of pride and purpose employees experience every day. The result? A vibrant, human-centered brand presence that boosted engagement, inspired current employees, and attracted new talent who resonated with BESIX’s mission and culture.Case study: Katoen Natie
Katoen Natie, a global logistics leader, wanted to attract bright, ambitious management trainees to join their growing organization. To do this, they needed a recruitment campaign that felt authentic, inspiring, and targeted to young professionals. Ohana designed a comprehensive recruitment campaign that included engaging videos showcasing real employees, their growth journeys, and the company culture. These videos highlighted what it’s like to work at Katoen Natie and the opportunities available for management trainees, bringing the company’s values to life in a way that resonated with the next generation of talent. The result? Increased applications from high-potential candidates, stronger engagement with the brand on social channels, and a campaign that effectively communicated Katoen Natie’s commitment to developing future leaders.How Ohana helps brands find their voice
We approach employer branding from the inside out. That means we start with people, your people. From deep-dive interviews and value-driven messaging, to creative content and impactful campaigns, Ohana builds employer brands that resonate on both emotional and practical levels. We uncover what makes your company unique, and we give that story a voice.The bottom line
In a market where people choose companies as carefully as companies choose people, a strong employer brand is the key to sustainable success. It strengthens recruitment, inspires employees, and builds a culture that lasts. At Ohana, we’re passionate about helping brands create workplaces people want to be part of. If you’re ready to elevate your talent strategy, let’s build something unforgettable together.
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