What’s shaping the future?

Imagine this: You’re scrolling through Instagram, and you stumble upon a video that instantly pulls you in. It's not just because it’s eye-catching—it’s vertical, interactive, and so tailored to you that it feels like it was made just for your feed. Welcome to the future of video production, where content is more personalized, immersive, and lightning-fast to create than ever before. In 2024, video production is undergoing a revolution, and the trends leading this charge are worth exploring. Whether you're a marketer, content creator, or just love binge-watching videos, these trends are going to change how we all experience video.

The rise of vertical video: No more tilting your screen!

Remember when vertical videos used to be, well, kind of annoying? Fast forward to today, and they’ve become the norm. Think about it—how do you hold your phone 99% of the time? Vertically, right? Platforms like TikTok and Instagram Reels have made vertical video the MVP of mobile content. Not only does it optimize the viewing experience, but it also makes brands more accessible, fitting seamlessly into your daily social scrolling routine. But it’s not just for social media. Vertical video is taking over advertisements, live streams, and even product launches. Why? Because in a mobile-first world, vertical is king. It’s fast, it’s natural, and it’s here to stay.

Interactive content: Choose your own adventure... in a video!

Imagine watching a video where you get to decide how the story unfolds—kind of like those choose-your-own-adventure books from back in the day. Interactive video is bringing this experience to life, allowing viewers to click, engage, and even influence the outcome of the content they’re watching. It’s no longer about sitting back and consuming; it’s about participating and co-creating the experience. Brands are using this to create shoppable videos, personalized tutorials, and even interactive ads that adapt based on viewer choices. It’s a playful, fun way to engage with content and makes video watching less passive and more hands-on.

AI-enhanced editing: Faster, sharper, smarter

Let's talk about the superhero of video editing: AI. Gone are the days of painstaking, frame-by-frame editing. Thanks to artificial intelligence, editors can now automate some of the most time-consuming tasks, like cutting scenes, matching audio, or even color grading. It’s like having a digital assistant that understands your creative vision and helps make it happen—only faster. AI tools are transforming the post-production process, making it easier to churn out high-quality videos in record time. With machine learning models improving daily, AI can even predict what edits will make your video more engaging, leaving more room for creativity and experimentation.

Short-form videos: Less is more

In a world of infinite content, attention spans are getting shorter, and short-form videos are thriving because of it. Whether it's a snappy product demo, a quick how-to guide, or a 15-second behind-the-scenes clip, short-form content is the bread and butter of 2024. This trend shows no signs of slowing down, especially with platforms like TikTok, Instagram Stories, and YouTube Shorts constantly expanding their features to cater to bite-sized consumption. The magic of short-form videos lies in their ability to grab attention quickly and deliver a message succinctly. With every second counting, creators are honing their storytelling skills to deliver maximum impact in minimum time. It’s a fast-paced, dynamic way to communicate, and it works.

Augmented reality (AR) video: Bridging the digital and physical worlds

We’ve all seen AR filters on Instagram, but in 2024, augmented reality is stepping up its game. AR in video production is becoming more sophisticated, allowing brands to blend digital elements with real-world environments seamlessly. Think virtual try-ons, immersive 3D product showcases, or even AR-enhanced explainer videos where digital objects interact with the viewer. AR video isn’t just a gimmick—it’s enhancing the storytelling process. Viewers get to experience products or stories in ways that feel more tangible and engaging, making content more memorable and interactive.

The future of video production is here—and it’s fun!

2025 is shaping up to be an exciting year for video production, with trends that focus on engaging, fast-paced, and highly interactive content. Whether it’s the convenience of vertical video, the fun of interactive storytelling, or the mind-blowing potential of AI and AR, the future of video production is all about creating a more dynamic and personalized viewing experience. At the end of the day, the goal is simple: to keep audiences entertained, engaged, and coming back for more. These trends aren’t just innovations; they’re changing the way we think about and create video content. As these trends continue to evolve, brands and creators have endless possibilities to push the boundaries of storytelling in the digital age. At Ohana, we keep a close eye on these trends to ensure we're always ahead of the curve, delivering the kind of innovative, cutting-edge content that helps brands tell their stories in new, exciting ways. Ready to take your video content to the next level? Let's make something unforgettable.

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