Why your brand needs explainer videos

Let’s be real—explaining complex products or services can be like trying to teach calculus to a golden retriever. That’s where explainer videos swoop in like the superheroes of the digital world. Whether you’re launching a new app, demystifying a tech service, or breaking down your company's process, explainer videos are the tool for making the complex... well, simple. These short, snappy videos are designed to grab attention and break down big ideas in a way that even your grandma can understand. And with attention spans shorter than ever (thanks, TikTok), explainer videos are no longer optional—they’re essential.

Why explainer videos work: Storytelling at its finest

Humans love stories—it’s in our DNA. Explainer videos take advantage of this by turning what could be a dry, technical explanation into an engaging, visual narrative. They combine concise scripts with creative visuals to break down even the most complex concepts into digestible, bite-sized chunks. And they work across industries: tech, finance, healthcare, e-commerce—everyone’s hopping on the explainer video train. Why? Because video is inherently more engaging than text, and when done right, explainer videos give you the perfect blend of entertainment and information.

Visuals that speak louder than words

Ever tried reading a 30-page product manual? Exactly. Visuals are key in an explainer video, doing most of the heavy lifting by illustrating the key points and making abstract ideas concrete. Animated visuals, quirky characters, or motion graphics can make something as mundane as cloud storage or tax software sound exciting. (Yes, even tax software!) Explainer videos are designed to connect with the viewer on an emotional level while getting your point across quickly. Think of them as your best wingman, smoothly introducing your product or service to a new audience without all the awkward small talk.

Short, sweet, and to the point

We live in an age where people skim, scan, and scroll. No one has time to sit through a 20-minute presentation. Explainer videos are all about getting to the point—and fast. In just 60-90 seconds, they can deliver your key message and leave a lasting impression. Whether you're explaining how your new AI-powered gadget works or showcasing the benefits of a service, the shorter, the better.

2025: The year of explainers

With the rise of digital marketing and social media, explainer videos are becoming the ultimate marketing tool. From your website’s homepage to your social channels, these videos can be integrated anywhere. And here’s the kicker—explainer videos can increase conversion rates by up to 80%. That’s not a typo; people are far more likely to take action after watching a video that breaks down exactly what your product can do for them.

Different styles, same impact

Explainer videos aren’t one-size-fits-all. Want to show how a product works? An animated demo might do the trick. Need to share customer success stories? A live-action testimonial video could be the answer. The beauty of explainer videos is that they’re as versatile as they are effective, and they can be tailored to fit your brand’s voice and audience.

Closing thoughts: Simplifying the complex in style

Explainer videos aren’t just trendy—they’re a necessity for brands. They allow you to explain what makes your product or service unique in a way that’s visually engaging, easy to understand, and, most importantly, fun. So, whether you’re breaking down complicated tech or introducing a new service, explainer videos are your secret weapon for making a big impact in a small amount of time. And here at Ohana, we’ve mastered the art of telling compelling stories through explainer videos. Ready to make something that simplifies the complex while keeping your audience hooked? Let's create something unforgettable together!

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