Toerisme Vlaanderen wanted to make the world of hybrid events clear and accessible, and we brought that story to life through tailor-made explainer videos. Using engaging animations and two relatable characters who guide viewers step by step, we created an approachable and captivating explanation of a complex topic. The result? A visually strong video series that not only makes hybrid events easy to understand but also inspires.

Meet Emma & Thomas: your guides in the world of hybrid events

For the explainer videos created for Toerisme Vlaanderen, we deliberately introduced two relatable characters: Emma and Thomas.


Their mission? To break down complex information into clear, human-centered explanations. By bringing them back in every video, we build both continuity and a sense of familiarity, making the learning experience more engaging and memorable.

Emma and Thomas are more than animated figures, they’re guides, helpers, and storytellers. With their friendly approach and step-by-step insights, they make sure everyone, from event organizers to participants, truly understands the world of hybrid events.