Nationale Loterij
Recruitment campaign
For the Nationale Loterij, we created a recruitment campaign that puts employees front and center.
Through authentic photos, striking visuals, and engaging employer branding videos, we brought the real story of the organization to life.
We focused not just on roles, but on the people behind them; their passion, pride, and impact.
At the Nationale Loterij, it’s about more than just work; it’s about a community making a difference together.
A campaign that not only attracts new talent but also celebrates the people who make the organization thrive.
Client
Nationale Loterij
Services
- - Video
- - Graphic design
- - Campaign
- - Photography
- - Employer branding
Bringing voices to life
For the Nationale Loterij recruitment campaign, we didn’t just create videos, we created conversations.
Each video was produced in both Dutch and French to reach the full audience, ensuring accessibility and inclusivity.
Alongside a general overview video, we crafted three videos that let the employees themselves take the spotlight. Their stories, experiences, and perspectives give authenticity and energy to the campaign, showing potential candidates what it’s really like to be part of the Nationale Loterij team.
By putting real people front and center, we made the recruitment campaign not only informative but truly relatable.
